VISUAL IDENTITY
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Olivolea brand needed a brand redesign that was more modern, fresh and in a communication code open to all audiences, with the need to draw attention to itself in front of other competitors. Also, it had created 4 more products and wanted to sell them.
The solution was to make a change with what was there before without losing some of the signs of identity of the brand but tending towards the line of minimalism and cleanliness. I redesigned the logo, designed the packaging of the new products and the new website.
We investigated the following companies: Korres – Greek brand with natural ingredients and a focus on botanical science. Caudalie – French brand based on the benefits of grapevines and natural antioxidants. Weleda – Certified natural cosmetics with biodynamic ingredients. Nuxe – Products with essential oils and plant extracts. L’Occitane – Ingredients from Provence with a strong herbal tradition. Yves Rocher – Affordable botanical cosmetics with an ecological commitment. Dr. Hauschka – Natural cosmetics based on anthroposophic medicine principles.
Colour palette
PANTONE 151
PANTONE 756
PANTONE 7492
PANTONE 292
PANTONE 543
Typography
Montserrat
Montserrat 600 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! ? € % @ & ( ) #
Montserrat 400: Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 ! ? € % @ & ( ) #
Logo & packaging
Olivolea has one main product and that is licotriz, which is used to regenerate the skin of scars, in addition to its range of moisturizing products, which has been expanded to 5 products.
Website
