In this promo and the main concept and background have been the clouds. Later it could be seen in the parades of Louis Vuitton Man Fall/Winter 2020 : https://es.louisvuitton.com/esp-es/historias/men-fall-winter-2020-show#

The objects of the parade were inspired by the objects of Claes Oldenburg, a pioneer of pop art sculpture. They were large-scale sculptures such as keys, scissors and spools of thread scattered around the stage.

I used a 3D animation as a presentation of the advertising in which this same dreamlike universe remains.